Do you have employees and clients that
can’t communicate in English effectively?
As everybody knows, in recent years many
changes (are happening) have occurred in the demographics of
the Pacific Northwest, and there will be more dramatic challenges in
the near future.
Industries like manufacturing, hospitality,
farming, fast food, landscaping, construction, and health care providers
will need to hire more foreigners to work for them.
Some of the reasons for this phenomenon
are that the baby boomers are retiring and there is a shortage of “American”
workers to fill the jobs. Also there is a need to have a more
diverse work force. The only solution that is available for organizations
is to hire foreigners, especially Latinos. Some of the challenges
that Human Resources Managers are facing are how to attract, train and
retain Latino workers. Also organizations face the challenge of
communicating effectively across both language and cultural barriers.
What to do? There are three aspects that
need to be addressed:
Gather information. Do your own census. Learn where your employees
come from, know their level of education. Can they read and write? Is
Spanish their native language? Can they really understand English? How
many years have they been in the U.S.A.? This information is basic
in planning different techniques and tools to communicate effectively
2. Educate yourself and your organization.
Do not assume that all Latinos are the same. With the information
obtained after doing your census, do some research about their countries,
particular culture and their main characteristics. You have to be aware
of topics like gender, education, country of origin, ethnic background
and social class.
Assess the communication contact points within your organization.
Do you know if the communication contact points in your organization
are effective? A communication contact point is a specific situation
in which a person interacts with the organization. Those include
the entry into the workplace, the training and communication of company
policies, procedures, counseling, the signing of important documents,
and the exit interview.
Organizations need to be prepared to
embrace change if they want to achieve greater clarity, harmony, and
unity, and if they want to increase employee performance, engagement,
satisfaction and retention.